The Option URL or Option Value URL feature enables admins to attach links to each option value. These links can be derived from the selected add-on products or entered manually. The primary purposes of this feature cater to 2 distinct needs:
Establish Cross-Product Links/ Select Other Products In A Product Page #
Using Option URL allows customers to seamlessly navigate between related products on a single page.
This is particularly beneficial for store owners looking to diversify their product catalog without consolidating items through Shopify variants. Whether showcasing different materials, colors, or product types, the objective is to provide users with a quick transition between products, emulating the ease of switching among Shopify variants.
This is especially handy for Print-on-Demand (POD) stores, where various products share the same custom design.
Beyond user experience, an unexpected perk emerges – Option URL contributes to robust Internal Link Building, bolstering the store’s SEO strategy.
Setup Guide #
For Option URL setup for cross-product links, click here.
Explore additional details for add-on products/ Custom Options #
The integration of Option URLs allows customers to access additional information about add-on products or custom options before making a final decision. This is particularly useful for required product options, complimentary gifts, or upselling/cross-selling items.
Traditionally, presenting such products on a page without additional details can lead to ignorance or low conversion rates, especially for higher-priced items.
Option URLs address this by allowing customers to click for more details, streamlining the purchase process and enhancing the overall shopping experience.
Setup Guide #
For Option URL setup for additional details of options, click here.