Adding a key product directly to your main navigation menu makes it incredibly easy for customers to find what you want to sell most. Instead of making them hunt through collections, a dedicated menu link acts as a clear, friendly call-to-action.
Here’s a simple idea: add a “Personalize” or “Custom Gifts” tab right in your navigation pane. When clicked, it takes customers directly to a product that’s ready to be customized — like a Mother’s Day necklace with engraving, charm stones, and extra charms.

For example, you can create a menu item titled “Personalize” that links directly to a “Mother’s Necklace” product page, making it the perfect shortcut for gift shoppers.
👉 Why this matters for the 1st Order Challenge
Many first-time buyers are looking for something meaningful, not just anything. A dedicated “Personalize” tab removes guesswork. It tells them immediately: “Here’s where you can create something special.” That clarity leads to faster first orders. No hunting. No confusion. Just an easy path to their first purchase.
Step-by-Step Setup #
Step 1: Access the Header Settings #
Log in to your Shopify admin and go to Online Store > Edit theme.

Once the editor opens, click on the Header section in the left-hand sidebar.

Step 2: Select the Menu to Edit #
In the Header settings, look for the Menu section. Click the Edit menu link. This will take you to the Navigation settings page where your menu structure is managed.

Step 3: Add a New Menu Item #
On the menu editing page, click Add menu item. A sidebar will appear for you to enter the details:
- Name: Enter the text you want to appear on the navigation bar (e.g., “Personalize”).
- Link: Click the box, select Products, and then choose the specific product you want to link to (e.g., “Mother Necklace”).

Step 4: Save Your Changes #
Once you have added the item, make sure to click the Save menu button at the buttom right/ top right of the page to apply the changes to your store.

Step 5: Review on Storefront #
Go back to your live website and refresh the page. You should now see your new menu item prominently displayed on the navigation bar, leading customers directly to your featured product.

That’s one smart way to guide customers. But don’t stop there — let’s make sure your product also shines right on your homepage. That’s exactly what we’ll cover in the next guide: “Add Your Products to Homepage as Featured Products”.
Need assistance? #
If you have any questions or encounter issues while following this guide to set up option value images, don’t hesitate to reach out through our in-app live chat. We’re always here to help!