Add Free Gifts to Box

Introduction to Box with Free Gifts #

Introducing Free Gifts in Box — a powerful way to reward customers while they build their box 🎁

This feature lets you offer free products based on how much customers spend in your box. As customers interact with your box, the free gift can be automatically added or offered for selection, depending on how you set it up.

Common Use Cases #

Reward based on box value or quantity #

Offer a free gift when the box reaches a defined condition — such as number of items or total value.

This works especially well with Tiered quantity boxes

• Build A Custom Skincare Set
  • For $100+ order, pick 1 free gift
  • For $150+ order, pick 2 free gifts
  • For $200+ order, pick 5 free gifts

Offer gifts tied to specific box selections #

Trigger exclusive free gifts depending on the box size.

You can:

• Assign specific gifts for each predefined box size (Small / Medium / Large)
  • Build Your Protein Bars Box
    • 5-bar box → Get 3 free protein sodas

Enhance promotional box campaigns #

Use Free Gifts to strengthen your box offers during campaigns like Mother’s Day, Father’s Day, Black Friday, or seasonal launches.

Instead of a generic discount, customers receive a visible reward while building the box, making the promotion feel more valuable and immediate during special ocasions.

How Free Gift with Box works #

Before setting up, it’s important to understand how Free Gifts behave inside the box.

Free Gifts follow two core behaviors, depending on how customers receive the reward:

1. Auto add to cart #

💡 The free gift is automatically added once the condition is met.

As customers build their box:

• When the condition is satisfied → the gift is instantly added
• If the condition is no longer met → the gift is removed

This creates a seamless experience where customers don’t need to take any extra action.

2. Customer manually chooses #

💡 Customers are prompted to select their free gift.

When the condition is met:

• A list of available gifts is shown
• Customers choose their preferred gift
• The selected gift is then added to the box

This gives customers more flexibility and increases perceived value.

Set up Free Gift with Box #

Free Gifts can be applied to different box types. The setup is similar, but free gift conditions may vary depending on the box type.

Step 1: Create or open your box #

Go to Box Builder and open or create the box where you want to offer free gifts.

You can use any box type:

• Regular Box
• Tiered Quantity Discount Box
• Fixed Box Price
• Predefined Box Size

Set up your box content and discount as usual.

Step 2: Go to the Free Gift discount #

Inside your box setup:

• Open the Discount & Subscription tab

• Scroll to the Free Gift section

• Click Add rule to open the Free Gift setup modal.

Box types & Free Gift logic #

Box types	Free Gift logic	Screenshot
Regular Box / Tiered Quantity Discount	Free gifts are triggered based on quantity or amount
Fixed Box Price	Free gifts are applied to a fixed-price box.
Predefined Box Size	Free gifts can be configured for each box size.

Key settings for Free Gifts #

These settings control how free gifts are triggered and applied in your box:

Settings	Description	Example
How buyer get gifts	Define how the free gift is applied when conditions are met – Auto add to cart – Buyer manually chooses We’ll cover this in more detail in the How customers receive gifts section.	1. Auto add to cart: “Add 4 items → Free Candle is automatically added” 2. Customer chooses: “Add 4 items → Choose 1 free gift (Candle or Soap)”
Discount on (for Regular Box/Tiered Quantity Discount)	Define what customers need to do to unlock the gift – Quantity – Amount	1. Quantity: “Add 4 items → Get 1 free serum sample” 2. Amount: “Spend $50 → Get a free Tote Bag”
What buyers receiver (for Regular Box/Tiered Quantity Discount/Predefined Box Size)	Define how gifts are applied when multiple tiers are unlocked – All unlocked gifts: Customers receive gifts from every tier they reach. – Highest-tier gifts only: Customers receive gifts from the highest tier only (not combined).	1. All unlocked gifts: “Buy 4 items → Free Candle Buy 6 items → Free Candle + Free Soap” 2. Highest tier gifts only: “Buy 4 items → Free Candle Buy 6 items → Free Soap (only)”

How customers receive gifts #

Once customers meet your conditions, you can control how free gifts are applied in the box — either automatically added or selected by the customer.

Auto add to cart #

Free gifts are automatically added once the condition is met.

To configure:

• Select the gift product(s) to auto add
• Set the gift quantity (number of items added per tier)

👉 Customers don’t need to take any action — gifts are added instantly.

👉 Gifts will be displayed in the Free Gifts Bar. You will configure this in a later step.

Buyer manually chooses #

Customers can choose their free gift from a list of options.

To configure:

• Create or select an existing Product List: Gift
• Set a gift selection limit (how many gifts customers can choose)

👉 Customers will select their preferred gift after qualifying.

💡 The Product List: Gift controls which gifts are available for selection. You will configure this in a later step.

Step 3: Set up Free Gifts Bar #

Applies to both Auto add to cart and Buyer manually chooses.

In addition to setting up the logic, it’s important to clearly communicate the offer to customers. The Free Gifts Bar helps highlight available rewards and motivates customers to unlock them as they build their box.

Start by enabling the Free Gift discount. This will automatically display the Free Gifts Bar at the top of your box.

👉 If no Free Gift discount is configured, you will see the message:
“Please create a free gift discount to display this bar.”

Auto add to cart #

For Auto add to cart, free gifts are displayed directly in the bar.

• Customers can see upcoming gifts as they build their box
• Locked and unlocked states are clearly shown
• Once conditions are met, gifts are marked as unlocked

This helps customers understand what they can unlock and encourages them to add more items.

To customize the Free Gifts Bar:

• Go to Theme Settings → Free Gifts Bar
• You can adjust:
  • Background color
  • Border color
  • Message color

If your box template includes a Sidebar summary, you can also display the Free Gifts Bar there:

• Go to Quick Summary
• Enable Free Gifts Bar

Buyer manually chooses #

For Buyer manually chooses, the Free Gifts Bar is still displayed, but it works slightly differently.

• The bar shows a message that free gifts are available
• Gifts are not displayed directly in the bar
• Instead, they are listed in the Product List: Gift

Once customers qualify:

• A “Select here” button appears in the Free Gifts Bar
• Clicking this button navigates customers to the Product List where they can choose their gift

👉 The setup for Product List: Gift is covered in Step 5.

Step 4: Set up Product List: Gift (For Buyer manually chooses) #

The Product List: Gift is used when customers select their free gift manually.

💡 Make sure your Free Gift setting is set to Customer chooses manually.
Otherwise, the Product List: Gift will not appear on the storefront.

1. Add Product List: Gift #

Add a new Product List: Gift section in Box Content

This section is where all selectable free gifts will be displayed to customers.

2. Configure gift products #

Set up the Product List: Gift similar to a standard product list:

• Add the products you want to offer as gifts
• Organize and manage them as needed

👉 The key difference: all products in this list are treated as free gifts with 0.00 price.

3. Customize display #

Go to the Styling tab to customize how the gift list appears.

You can:

• Choose between 2 display styles
• Customize the gift badge (label, position, size)

This helps make free gifts more visible and appealing to customers.

💡 The Product List: Gift works together with the Free Gifts Bar.
When customers qualify, they can click from the bar to choose their gift in this list.

Step 5: Save the Box #

Make sure the Free Gift discount is enabled, then save your box.

Once saved, test the experience on your storefront:

• Add products to the box
• When customers reach the required condition or tier:
  • Gifts will be automatically added, or
  • Customers can choose from available free gifts, depending on your setup

Free Gifts Best Practices #

Combine Free Gifts with subscriptions #

Free Gifts are especially effective when paired with subscriptions, as they directly influence both conversion (sign-ups) and retention (repeat orders).

• Offer a free gift on the first subscription order to increase sign-ups. Example: “Subscribe & build your box → Get a free gift on your first order”
• Provide exclusive gifts for subscribers to position subscription as a VIP experience, not just a payment model.
• Don’t forget to align gifts with subscription behavior
  • Consumables items: Snack box → free add-on snacks; Skincare box → free face mask; Supplements → sample pack
  • Trial-size items: Coffee box → new blend sample; Beauty box → mini serum or mini size lippies.

💡 How to set up Subscription within a Box

Keep the condition simple and clear #

Make it easy for customers to understand how to unlock the gift.

• Use clear goals like: “Add 4 items → Get a free gift”
• Avoid creating too many conditions or tiers
• Keep the rule visible and consistent throughout the box flow

👉 When customers instantly understand the goal, they’re more likely to continue building and complete the box.

Use tiers to drive higher-value boxes #

If you’re using a Tiered Quantity Box or a Predefined Box Size, structure your free gifts to guide customers toward higher tiers.

• Set clear progression (e.g., 4 → 6 → 8 items)
• Increase reward value at each tier (e.g., basic gift → premium gift → bundle of gifts)
• Make the next tier feel “within reach” (avoid large jumps like 4 → 10 items)

👉 This creates a natural upsell path, encouraging customers to add just a few more items to unlock better rewards.

💡 Customers are more likely to increase their box size when they can clearly see what they gain at the next tier.

💬 Need Help? #

Questions? Stuck somewhere?

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