Beyond creating sales-driven custom options, Easify Product Options app empowers Shopify merchants with a powerful pricing strategy: Tiered Wholesale Pricing. This feature isn’t just about offering discounts; it’s about influencing purchasing behavior and maximizing sales potential.
What is Tiered Wholesale Pricing? #
Tiered Wholesale Pricing allows you to offer quantity-based discounts, incentivizing customers to buy more by unlocking progressively better pricing.
✔ Customizable Discounts: Apply either a percentage-based discount (e.g., 10% off per item) or a fixed amount discount (e.g., $5 off per item).
✔ Segmented Pricing: Set exclusive discounts for wholesale buyers or specific customer groups.
✔ Flexible Discount Structures: Define pricing tiers based on the quantity purchased, tailored to your sales strategy.
This feature gives merchants full control over their pricing while making bulk purchasing an attractive option for customers.
Why Use Tiered Wholesale Pricing? #
🚀 Boost Sales Without Cutting Margins Unnecessarily – Instead of offering a blanket discount, you reward higher spending, ensuring customers buy more to earn better deals.
🛒 Increase Average Order Value (AOV) – Customers will naturally add more to their cart to reach the next discount threshold.
👥 Convert Casual Shoppers into Wholesale Buyers – Make it easy for both retail and wholesale customers to buy in bulk with pricing tailored to their needs.
🎯 Stay Competitive & Retain Customers – If customers know they can get better prices at higher volumes, they’re less likely to shop elsewhere.
💡 No Need for a Separate Wholesale App – Manage retail and wholesale pricing within the same product listing, avoiding the need for multiple apps or manual price adjustments.
Example: How Tiered Pricing Works #
Imagine you’re selling caps and want to encourage bulk purchases:
- Buy 11 to 30 caps → Get 10% off per item
- Buy 31 to 50 caps → Get 15% off per item
- Buy 51 to 70 caps → Get 20% off per item
A customer who originally planned to purchase 10 caps might now increase their order to 11 or more just to unlock a discount – resulting in more revenue for you.
