Box bundles can become one of the strongest revenue drivers in your store, but the plan you pay for should feel predictable and matched to what your boxes actually earn.
Easify Box Bundle Builder is priced around your box performance, with a clear free starting point, simple tiers, and stronger support as you scale.
Plans overview #
Monthly Box Revenue (MBR) means revenue from boxes built with Easify only, counted inside your Shopify billing cycle.
| Plan | MBR limit per billing cycle | Price | Estimated ROAI * | Support | Extra services included |
|---|---|---|---|---|---|
| Start (Free) | Less than $500 | $0 | 24/7 support (standard priority) | ||
| Grow | Less than $5,000 | $29/month | About 17x to 172x | 24/7 support (higher priority) | Box design customization support |
| Scale | Less than $25,000 | $99/month | About 51x to 253x | 24/7 support (priority) | Priority onboarding and guided support |
| Thrive | Unlimited | $199/month | Starts around 126x, scales higher | 24/7 VIP support (highest priority) | Custom integration support |
*Estimated Return On App Investment (ROAI) is calculated as Net Gain (Monthly Box Revenue minus the plan subscription fee) divided by the plan subscription fee within the same billing cycle.
What counts as Monthly Box Revenue #
Monthly Box Revenue (MBR) = Revenue from Easify Boxes only.
Not included:
- Your total store revenue
- Revenue from non-box items, even if they’re purchased in the same order
Example:
A customer buys:
- A box for $70
- Another product for $20 (not part of the box)
Order total: $90
MBR counted by Easify: $70
Live Stores: trial and billing flow #
Step 1: Pick a plan to start your 14-day free trial #
After you install the app, you’ll land on onboarding. Select a plan to start the 14-day free trial.
A quick note that prevents confusion:
- The free trial applies to all plans, including Start (Free).
- So even if you want to stay on Start (Free), you still select Start (Free) to start the trial.
If you close the onboarding by accident, no problem. You can go to the Pricing page to select a plan and kickstart the trial.
Until a plan is selected and the trial is started, the app stays locked. That means you won’t be able to create boxes or explore features yet.
Once your trial is active, you can comfortably:
- Create and publish your first box
- Explore all features
- Test the full flow (product page → cart → checkout → order)
Trial sales: You can also get real sales during the trial. Trial sales are not counted toward Monthly Box Revenue for billing. Monthly Box Revenue for billing starts counting only after the trial ends.
One-time trial: The 14-day trial is one-time per live store. If you uninstall and reinstall later, the trial won’t restart. If you still have remaining trial days, it will continue from where it left off.
Step 2: What happens after the trial #
Before we talk about charges, here’s the idea behind our pricing:
- Most bundle apps only let Live stores use Paid plans. They may offer “Free” for Development stores, but once you install on a live store, you start a trial and then you are charged as soon as the trial ends.
- Easify Box Bundle Builder is different. We keep a True Free plan for Live stores, so you can launch, validate demand, and grow first.
To make everything crystal clear, there are 2 simple rules you must remember:
- Start (Free) is a Real Free plan for Live stores, but it is not a lifetime lock.
Start (Free) applies while your Monthly Box Revenue (MBR) stays under $500 in a billing cycle. - If you choose a Paid plan to start the trial, that Paid plan becomes your Base plan after the trial.
So when the trial ends, Shopify charges that plan price even if your MBR is under $500, because you chose a paid plan level for that billing cycle.
After the 14-day trial ends, Shopify starts your first billing cycle and resets MBR back to $0.
Path A: You started the trial on Start (Free) #
What this means for you:
- The trial ending does not automatically mean you get charged.
- You pay $0 as long as your MBR stays under $500 in that billing cycle.
- You are only charged if your boxes actually reach $500 or more in that cycle, and the charge matches the tier your box revenue reached.
Examples:
- MBR $0 or $400 → Start (Free) → $0 charged
- MBR $3,000 → Grow ($29) charged
- MBR $12,000 → Scale ($99) charged
- MBR $40,000 → Thrive ($199) charged
You can start on a Live store, make sure boxes work for your business, and stay free until your box sales grow past $500.
Path B: You started the trial on a paid plan – Grow, Scale, or Thrive #
This path is for merchants who already expect to be in that range, or want the extra hands-on support included in higher plans.
What this means for you:
- When the trial ends, Shopify charges the paid plan you selected as your base plan for the first billing cycle.
- During that billing cycle, your MBR is tracked from $0.
- If your MBR stays within your plan limit, you won’t be charged more.
- If your MBR exceeds your plan limit, Shopify charges only the difference so your total matches the correct tier.
Examples:
- Selected Grow ($29), MBR $0 → total charged $29
- Selected Grow ($29), MBR $4,000 → total charged $29
- Selected Grow ($29), MBR $20,000 → correct tier Scale ($99) → extra charged $70
- Selected Scale ($99), MBR $40,000 → correct tier Thrive ($199) → extra charged $100
You are not “charged twice”. You pay for 1 plan level for 1 billing cycle. The only time you see an additional charge is when your box revenue grows into a higher tier, and Shopify simply adjusts you to the correct plan level.
Quick Summary #
- Want the lowest risk start? Select Start (Free). You stay $0 while MBR stays under $500.
- Want a higher support level right away? Select a paid plan. You will pay that plan after trial, and only pay more if MBR exceeds its limit.
How Shopify Billing Cycles Work #
1) Shopify bills apps by billing cycles, not calendar months #
Shopify doesn’t bill apps by “January” or “February”. App subscriptions are billed in 30-day cycles, and the dates are based on when the charge becomes active.
Tip: You can always see your exact app charge dates and the covered period inside Shopify Billing.
2) What “Monthly Box Revenue” means in billing terms #
In Easify, Monthly Box Revenue (MBR) is counted inside your current Shopify app billing cycle.
- When a new billing cycle starts, MBR starts again from $0 for that cycle.
- Throughout the cycle, your MBR accumulates based on Easify box revenue only.
- At the end of the cycle, your plan for the next cycle is based on the tier your MBR reached.
This keeps your plan changes aligned with the same billing window Shopify uses for recurring app charges.
3) Shopify handles the billing charge, not us #
All app subscription charges are processed through Shopify and appear on your Shopify bill as app charges (third-party charges). We can’t charge you directly outside Shopify for the subscription.
If anything looks off (dates, amounts, or plan tier), just contact us via in-app live chat. We’ll help you check your billing cycle dates, your MBR for that cycle, and what Shopify charged.
References:
Shopify Billing cycles and thresholds
30-day Money-back Guarantee #
If you upgrade and Easify Box Bundle Builder isn’t the right fit, just reach out within 30 days.
We’ll review your case quickly and help arrange a refund under our money-back guarantee policy.
Not sure if your situation qualifies? Message us anyway. We’re happy to take a look and guide you on the best next step.
Development Stores #
You can install Easify Box Bundle Builder on a development store and test your full box setup. All features are available to explore and build with.
While the store is still in development mode, you’ll see a small Easify watermark on the storefront. That’s expected, and it’s only there during testing.
When your store goes live:
- Open the app
- Go to the Pricing page
- Select a plan to start the 14-day free trial on your live store
Once a plan is selected, the watermark will be removed automatically.
Even if you have spent a lot of time testing on a development store, you still get a full 14-day free trial on the live store. This gives you time to test again in real conditions before any billing starts.
