Easify Box Builder: New Plans, Your Box Sales Get a Power-Up

New Plans Are Coming in February, Built to Help Your Boxes Sell More

You clicked the banner. You saw “new plans” and felt a little nervous.

We understand.

Merchants have seen a familiar pattern on the Shopify App Store:

• an app starts free
• you invest time setting it up
• then pricing appears later

And sometimes the frustrating part isn’t even the pricing. It’s when nothing really improves. The app stays the same, it just gets a price tag.

So we want to be very clear about what’s happening with Easify Box Builder:

• We’re not switching from Free to Paid.

• We’re switching from Free to Freemium, and we’re using that change to ship a much stronger Easify.

From “build a box” to “sell more boxes”.

Starting February, 2026, Easify Box Builder will introduce new plans and pricing, plus powerful upgrades focused on:

• Sales Boosters for box bundles
• Advanced Box Analytics
• Conditional Logic for intelligent box flows
• Faster improvements and stronger reliability
• Better onboarding, customization and integration support

What’s coming (and why it’s worth the wait) #

The first win with a box is: “It works.”

The real win is: “It sells… and keeps selling.”

That’s the shift we’re building in the next Easify Box Builder.

1) Sales Boosters (made specifically for box bundles) #

Sales Boosters is a growing set of tools designed specifically for box flows. The goal is simple: remove hesitation at the exact moment shoppers are deciding.

Here are the first boosters rolling out:

Low Stock Counter

• Adds urgency where it matters.
• Example: a best-selling item inside the box shows “Only 6 left” while shoppers are choosing. That tiny nudge often turns “I’ll come back later” into “Checkout now”.

Sales Notifications

• Adds trust without shouting.
• Example: “Someone just built a Snack Box” reassures new shoppers that this box is popular and worth completing.

Countdown Timer

• Adds a clear deadline for seasonal boxes and limited-time offers.
• Example: “Offer ends in 02:15:20” gives shoppers a clear reason to checkout now.

And this is only the start. More boosters are coming, all built around one goal: help your box flow convert better, without making your storefront feel pushy.

What you’ll feel after these go live:

• more shoppers complete the box
• higher AOV from smarter nudges
• fewer abandoned “almost orders”

2) Advanced Box Analytics (insights that tell you what to do next) #

Most merchants don’t need more numbers. They need clarity.

Advanced Box Analytics is designed to answer questions you care about in seconds:

• Which boxes are your true best-sellers
  See top boxes by box revenue and by boxes sold, so you know what to promote harder.
• What revenue comes from boxes only (not the whole order)
  Because an order can include extra items. We separate the box impact so you can measure boxes fairly.
• Average Box Value vs Average Order Value
  See whether boxes are lifting your overall order size, not just adding complexity.
• AOV growth over time
  Track the trend. When you tweak your box flow, you’ll actually see the lift.
• Clear charts that make trends obvious
  Visual trends you can act on quickly.
• ROAI tracking (Return on App Investment)
  So you can see the relationship between box revenue gained and what you pay, clearly and confidently.

This turns “I hope this box works” into “I know what’s working, and I know what to improve next.”

3)Conditional Logic (smart box flows that convert better) #

The fastest way to lose a box sale is to overwhelm the shopper.

Conditional Logic helps you create intelligent box flows that feel clean and guided:

• show only the right options based on what shoppers choose
• hide irrelevant steps so the box feels easier
• guide shoppers toward higher-value combinations naturally

Result: a box experience that feels simpler to buy, but sells more.

More upgrades are coming too, and they all follow one direction:
Easify Box Builder is moving from “box builder” to “box growth engine.”

New Plans Are Coming, Here’s the Timeline #

Timeline

• January: Announcement only (nothing changes today)
• February: New plans go live

For live stores

• Start with a 14-day free trial
• After the trial, you can stay on Start (Free) if your Monthly box revenue (MBR) is under $500
• When your MBR reaches $500 or greater, your store moves to a paid plan that fits your stage (Grow, Scale, or Thrive)

For development stores

• Free while you’re building and testing
• Once your store goes live, you’ll follow the same rule as live stores:
  • stay Free while MBR is under $500
  • move to a paid plan only when MBR reaches $500 or greater

Why we’re doing this: Fair, Growth-first Pricing #

Here’s the rule we believe in:

You shouldn’t pay before your boxes make money. #

That’s why the flow is built like this:

• try it first
• stay Free while you’re still testing and learning
• upgrade only when box revenue proves the channel is working

So the paid step isn’t a blind bet. It’s a reinvestment into something that’s already paying you back, with better tools to scale it.

Also, a quick reminder: Easify Box Builder has been Free since April 2025. That was intentional. We wanted merchants to be able to test in real stores without pressure before we ever introduced pricing.

The 4 plans: Start, Grow, Scale, Thrive #

Before the plans, there are 2 important things to know:

1) Trial first (14 days) #

Every live store starts with a 14-day free trial. This trial is separate from the Start (Free) plan.

During the trial:

• You can go live and make real sales.
• You can test everything.
• Trial revenue is not used for billing.

After the trial ends, your plan starts based on your Monthly Box Revenue (MBR).

2) What “Monthly Box Revenue (MBR)” means #

MBR = box revenue made by Easify Box Builder in your billing cycle after the trial ends.

Important clarifications:

• Box revenue only, not your store’s total revenue.
• If an order has box items + other items, we count only the box part.
• Trial revenue is not counted. MBR starts after the trial.

Now, the plans

Start (Free) #

MBR: under $500/month

Best for: getting your first steady box sales after trial

What you get:

• Stay Free as long as your post-trial MBR stays under $500

What does it mean?

• You make $499 from boxes, Easify costs $0. That’s pure upside while you grow.

Grow ($29/month) #

MBR: under $5,000/month

Best for: boxes are selling and you want to grow faster

Extra support:

• Box design customization support

Estimated Return On App Investment:

• If your boxes bring in $4,999 in a cycle, you pay $29 and keep $4,970.
• That is about 172x return (around 17,200% ROAI).
• Break-even is simple: you only need $29 extra box revenue to cover the plan.

Scale ($99/month) #

MBR: under $25,000/month

Best for: boxes are a serious channel and you want guided growth

Extra support:

• Priority onboarding + guided setup

Estimated Return On App Investment:

• If your boxes bring in $24,999 in a cycle, you pay $99 and keep $24,900.
• That is about 252x return (around 25,250% ROAI).
• Break-even: you only need $99 extra box revenue to cover the plan.

Thrive ($199/month) #

MBR: Unlimited revenue capacity so your cost doesn’t keep rising as you grow

Best for: high-volume stores that want predictable cost while scaling

Extra support:

• Custom integration
• VIP support

Estimated Return On App Investment:

• If Easify helps you generate $50,000 in box revenue, you pay $199 and keep $49,801.
• That is about 251x return (around 25,130% ROAI).
• Break-even: you only need $199 extra box revenue to cover the plan.
• Key benefit: your cost stays flat while box revenue can keep climbing, even as you scale to very large numbers.

For the full billing rules, see: Pricing and Billing details.

Easify Box Builder: Built for Growth, Priced to Stay Fair #

1) Pricing that doesn’t punish success #

What many bundle apps often do #

• “Free” only for Development stores (or no real Free plan, just a short trial)
• Start charging right after trial, even when your boxes haven’t proven revenue yet
• Hide key tools behind higher tiers, so you pay more just to get what you need
• Keep revenue caps even on the highest plan, so the better you do, the more your cost rises

What Easify does differently #

• A Real Free path for Live stores with MBR under $500
• Full toolkit available from day one (no “pay to unlock basics”)
• Pricing designed for strong ROAI, so it feels like reinvesting in a winning channel
• “Thrive” plan is truly unlimited, so when your boxes grow, your cost doesn’t keep climbing with them

2) Features built to sell more boxes, not just build them #

What many bundle apps often focus on #

• Mostly box creation, with basic setup and limited preview or control
• Little help with increasing conversion or AOV once the box is live
• Limited customization (design, logic, discounts)

What Easify does differently #

• High control box building with a modern Visual Editor, so your box can match your theme and branding without headaches
• Exclusive Sales Boosters designed specifically for box flows to help you lift completion rate and AOV faster
• Advanced Box Analytics that show what’s actually working: best-selling boxes and where to improve to maximize revenue
• And yes, more powerful features are coming, focused on making your boxes a real growth engine

Founder’s Discount (a Thank-you for Early Supporters) #

For current users who qualify for a paid plan, we’re offering:

• 50% off for 6 months

This is our thank-you for being part of the journey and supporting Easify as it grows.

What you need to do next #

If you want to be ready before February:

Quick check today: open the app’s Analytics and look at your recent Monthly Box Revenue (MBR). This gives you a quick idea of whether you’ll likely stay on Start (Free) after the trial or land on Grow, Scale, or Thrive as your boxes grow.

When plans go live in February: please remember to open the app and start your 14-day free trial to unlock the new Sales Boosters, Advanced Box Analytics, and more.

You still get the full 14-day free trial, just like brand-new users: explore everything first before any plan starts.

Trial sales are yours, and they don’t affect billing: you can make real sales during the trial, but trial revenue won’t be counted toward paid MBR. When the trial ends, your MBR will reset to $0 and start counting from that point onward.

• If your post-trial MBR stays under $500/month, you simply continue on Start (Free).
• Only if your post-trial MBR reaches $500/month or higher, your store moves into Grow, Scale, or Thrive.
• And because you’re early: if you qualify for a paid plan later, you’ll get a 50% Founder’s Discount for 6 months. New users won’t have this.

Our Promise To You #

Merchants don’t need another tool that becomes a cost without clear returns.

Our promise is to keep building Easify Box Builder so it earns its place in your store through measurable results:

• stronger box conversion
• higher AOV
• clearer decisions through analytics
• faster improvements over time

Thank you for being here, whether you joined in April 2025 or yesterday.

We’re excited for what you’ll unlock next.