Easify Inventory Sync (“the App”) provides tools to sync inventory across bundled products, duplicate SKUs, and raw-material-based items (“the Service”) to merchants who use Shopify to power their stores. This Privacy Policy describes how personal information is collected, used, and shared when you install or use the App in connection with your Shopify-supported store.
Personal Information the App Collects
When you install the App, we are automatically able to access certain types of information from your Shopify account. We collect personal information directly from the relevant individual, through your Shopify account, or using the following technologies:
- Shop information: store name, store URL, email address, plan type, and currency.
- Product information: product titles, variants, images, SKUs, pricing details — used to create Inventory Groups, Bundle Groups and sync rules.
- Order information: order IDs, line items, and quantity changes — used to track inventory changes and update groups.
- Theme and storefront data: to embed scripts and manage inventory logic on storefront or via app UI.
- App and ScriptTag permissions: for installation, uninstallation, and correct operation of the App.
Additionally, we collect the following types of personal information from you and/or your customers once you have installed the App:
- Information about you and others who may access the App on behalf of your store, such as your name, email address, and billing information (for account management and support).
- Information about individuals who visit your store, such as their IP address, web browser details, time zone, and information about cookies installed on their device (for analytics and improving the service).
- Information from inventory sync interactions, such as group definitions, variant links, and metadata about sync events. This data is collected solely to enable accurate inventory management and syncing between linked products.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse and interact with the App.
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the site or within the App, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
How Do We Use Your Personal Information?
We use the personal information we collect from you and your customers in order to provide the Service and to operate the App.
Additionally, we use this personal information to:
- Communicate with you;
- Provide technical support;
- Optimise or improve the App’s inventory-syncing experience; and
- Provide you with information or advertising relating to our products or services (only if you have opted in).
We do not sell or share your data for unrelated marketing purposes.
Sharing Your Personal Information
We may share your Personal Information with trusted third parties to help us provide our services and operate the App, for example:
- Shopify – to ensure the App integrates properly with your store.
- Hosting and infrastructure providers – such as AWS or Vercel, to securely host the App and store data.
- Analytics and monitoring tools – such as Google Analytics or Mixpanel, to understand App performance and improve features.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you create an Inventory Group in your store), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through your store using the App, or when an inventory-sync event occurs, we will maintain related information (such as group definitions, sync logs, inventory metadata) for as long as necessary to fulfil that order/event and support your store operations, unless and until you ask us to delete this information.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@easifyapps.com or by mail using the details provided below:
Easify Apps (Tigren JSC)
Attn: Data Protection Officer
130 Nguyen Duc Canh, Hoang Mai, Hanoi, Vietnam
Email: support@easifyapps.com
