Turn Valentine’s Day Into a Sales Boost with Easify Product Options

Valentine’s Day is just around the corner – a time for love and the perfect opportunity to grow your business! Shoppers are eager to find meaningful gifts, and with the right tools and strategies, you can make this season your most successful yet.

Easify Product Options equips you with everything you need to maximize sales, create unforgettable customer experiences, and build loyalty. Ready to transform this Valentine’s into your most successful yet? Here are 6 actionable strategies to make it happen.

Boost Your AOV with Smart Upselling

Upselling is one of the easiest ways to increase revenue without increasing traffic. Shoppers value convenience, especially during the Valentine’s rush. By offering thoughtful add-ons that complement their gifts, you can enhance their shopping experience while boosting your Average Order Value (AOV).

Examples of Upsell Options:

“Make It a Gift” Option: Includes wrapping, a card, and ribbon for a premium fee.
Gift Wrapping: Let customers add a premium touch to their gifts.
Greeting Cards: Offer handwritten or customizable card options for that extra thoughtfulness.
Add-On Gifts: Suggest matching items, such as chocolates with flowers or jewelry with a keepsake box.

Every additional option a customer selects represents a higher commitment to their purchase – and a higher AOV for you. Plus, offering a complete solution positions your store as a go-to destination for all their Valentine’s needs.

How Easify Helps You Do It:

Create Eye-Catching Options: Use 26 option types like checkboxes, dropdowns, image swatches, or toggles to showcase upsells. Visual options (e.g., image swatches for wrapping paper) grab attention and make decisions easier.
Add-On Pricing Made Simple: Assign individual prices to upsell options (e.g., $5 for premium wrapping or $10 for next-day delivery) and let customers choose what they need. Every click on an upsell option means more value for your business.
Real-Time Tracking: Want to know how much revenue your upsells are generating? Use Easify’s Real-time Analytics to track each option’s performance.

Let Sales Bloom with Customizable Gift Boxes

Generic gift sets don’t cut it anymore. Shoppers want the ability to create personalized, meaningful gifts. Customizable gift boxes allow customers to mix and match products, making their gift as unique as their relationship.

Creative Gift Box Ideas:

Candy & Chocolate Box: Offer a variety of heart-shaped chocolates, gummy candies, or artisanal truffles.
Beauty & Wellness Set: Include mini skincare items, scented bath bombs, or essential oils for a spa-like experience.
“Love” Box: Curate a bundle with romantic trinkets – think rose gold accessories, forever roses, or matching bracelets.
Florals with a Twist: Eternal rose bouquets or preserved flower arrangements that last beyond Valentine’s Day.
Bracelet & Chocolate Duo: A classic jewelry-and-treat combo that never goes out of style.

When customers feel they’ve created something one-of-a-kind, they’re more emotionally invested in their purchase and more likely to return for future special occasions.

How Easify Helps You Do It:

Set up a product called “Custom Gift Box”.
Add Image swatches or other option types for each option to make the selections visually appealing.
Use the Option Group type or Divider to separate categories (e.g., chocolates, flowers, add-on accessories). This helps customers easily navigate their choices.
Offer additional options like personalized messages, special wrapping, or delivery dates to enhance the gifting experience.

Make Personalization Interactive with Live Previews

Seeing is believing. When customers can see exactly how their personalized gifts will look (whether it’s a custom message, engraved design, or color choice), they gain confidence in their purchase. That confidence translates into higher conversion rates and fewer returns.

Examples of Personalized Gifts:

Engraved Necklaces: Customizable with initials, names, or meaningful dates.
Custom Apparel: T-shirts or hoodies with printed messages or designs.
Keepsakes: Monogrammed frames or mugs featuring names or photos.

Interactive previews add a “wow” factor that builds excitement and speeds up purchasing decisions. Customers won’t just browse – they’ll design and fall in love with their creations.

How Easify Helps You Do It:

Product Personalizer with Live Preview: Let customers see real-time updates as they personalize their product (e.g., engraved text, custom colors, or uploaded images). Reduce cart abandonment by building trust and removing guesswork. Provide a unique, fun shopping experience that customers will remember.
20 Ready-to-Use Templates: Jump-start your setup with 20+ pre-made templates for popular customizable products.

Capture Last-Minute Shoppers with Express Shipping

No Valentine’s Day would be complete without the classic rush of last-minute shoppers. They might have forgotten the date or simply procrastinated, but one thing is certain: they’re often willing to pay more if it means ensuring their gift arrives on time.

By offering express delivery options, you position your store as a lifesaver while generating extra revenue through shipping fees.

Types of Express Shipping to Offer:

Same-Day Delivery: Perfect for customers in a real time crunch (often local delivery only).
Next-Day Shipping: A slight upgrade from standard shipping, ideal for those who aren’t quite at panic stage yet.
Two-Hour Delivery: If you can accommodate it, this can be an incredible draw in urban areas.

Last-minute shoppers are abundant and are primed to spend more for expedited options. Offering a convenient solution at a premium price translates to increased revenue and a strong reputation for reliability.

How Easify Helps You Do It:

Flexible Shipping Options: Add “Express Shipping” or “2-Hour Rush Delivery” as toggle switches – using Switch or Checkbox option types on product pages.
Visual Elements: Include images or icons to make the options more appealing.
Extra Revenue: Assign a fee for each shipping option to increase your profits while saving the day for procrastinators.

Stay Organized with Cutoff Times

Managing a high volume of orders can be overwhelming, especially when multiple customers select the same delivery date – like February 14th – and your capacity runs out. By setting clear cutoff times, you can prevent overpromising and ensure smooth, reliable deliveries, keeping customer satisfaction high.

For example:

Same-day delivery: Set the cutoff time to 3 PM. Orders placed after 3 PM will automatically be scheduled for the next available delivery day. This allows you to prepare orders without the stress of last-minute rushes.
Next-day delivery: Set the cutoff time to 7 PM. Orders placed before 7 PM will qualify for next-day delivery, while those placed after will be scheduled for the day after tomorrow. This provides you with additional time to manage your workflow efficiently.

Cutoff times help you balance order preparation with capacity, keeping operations on track and ensuring that customers receive their orders on time. Clear, structured deadlines make it easier to meet expectations, leaving both you and your customers satisfied.

How Easify Helps You Do It:

Set Clear Cutoffs: Define same-day or next-day delivery deadlines in the Advanced Settings tab. For example, orders placed after 3 PM can be scheduled for the next day.
Day-Specific Rules: Adjust cutoff times for different days of the week to align with your team’s capacity.
Smooth Workflow: Automatically prevent customers from selecting unavailable dates, ensuring you never overbook.

Claim Your Exclusive Valentine’s Deal!

Ready to elevate your Valentine’s sales? This limited-time deal gives you access to premium features at a discounted price so you can maximize profits with minimal investment.

The Offer:

15% Off for 2 Months when you upgrade to Pro or Premium.
Code: EASIFYVALENTINE15
Offer Ends: February 23, 2025

How to Redeem:

Go to the Plans tab in the Easify app.
Enter the code EASIFYVALENTINE15 manually in the discount code field or click the “Claim Now” button on the Valentine banner to autofill the code.
Click the Apply button to activate the discount.
Finally, choose your plan (Pro or Premium) and proceed to checkout.

Upgrading unlocks advanced tools like add-on prices/ products, live previews, advanced analytics, date picker and cutoff times, etc., ensuring your store is equipped to handle the Valentine’s rush seamlessly.