We’re excited to share some big news – Easify and Zotek are officially partnering up! 🎉 Both of our teams believe in one mission: helping Shopify merchants grow faster and smarter by making store management easier and more effective. With Easify’s simple-yet-powerful product options and Zotek’s advanced tracking and analytics, you’ll now have the perfect toolkit to sell, track, and scale your business with confidence.
Why This Partnership Helps You
To truly scale, you need two things: accurate data to guide decisions and flexible tools to create personalized shopping experiences. Easify and Zotek fit together perfectly to deliver both. With this partnership, you can design unique product experiences for your customers, while tracking every step of their journey in detail—helping you maximize conversions and get the most out of every marketing dollar.
Zotek brings merchants a robust suite of tracking and advertising optimization tools. You can easily manage multiple Facebook, TikTok, and Snapchat pixels in one place, while overcoming iOS 14 restrictions using server-side Conversion API to keep your data accurate. With advanced event tracking, you’ll see every action your customers take—viewing content, adding to cart, starting checkout, and completing purchases. Real-time reporting gives you instant insights to adjust campaigns on the fly, UTM parameter support helps track ads across channels, and automated product feed updates ensure your ads always stay fresh. Zotek is built to help merchants advertise smarter and boost ROAS with precision.
Easify Product Options, on the other hand, focuses on creating seamless customer experiences. With Easify, you can add unlimited customization to your products—text boxes, dropdowns, image swatches, conditional logic, and more—without writing a single line of code. It’s easy to use, powerful enough for complex needs, and ensures all personalization details are saved neatly with each order. Easify bridges the gap between customer creativity and merchant efficiency, making product personalization effortless.
And here’s where the magic happens: when you combine Easify and Zotek, you get the best of both worlds. Easify helps you capture more sales by offering flexible product customizations, while Zotek ensures every sale is tracked, analyzed, and optimized to improve performance. Together, they give you the clarity to scale smarter, the tools to engage customers better, and the confidence to know your business is running at its best.
About Zotek
Key Feature
- Easy Pixel Management: Instead of installing multiple separate pixels for Facebook, TikTok, Snapchat, etc., you can manage them all in one place.
- More Accurate Tracking: With Conversion API & server-side tracking, Zotek overcomes iOS 14 limitations, ensuring conversion data isn’t lost.
- Clear Customer Journey Insights: Track every step from product view → add to cart → checkout initiation → purchase.
- Real-Time Reporting & ROAS Optimization: Instantly see which ads are performing best, allowing smarter budget allocation.
- UTM Tracking & Automated Feed Support: Measure performance across multiple ad channels while keeping your latest products automatically synced with Facebook/TikTok Ads.
- Built to Scale: With precise tracking and automated feeds, it’s easier to run cross-border ads, optimize costs, and expand into new markets.
Pricing
- Free plan: Includes a free trial.
- Basic – $12.99/month: 5 Pixels + Target Tracking (store, products, collections), up to 100 orders/month.
- Advanced – $29.99/month: Unlimited Pixels + Conversion API, Target Tracking (store, products, collections, countries), up to 1,000 orders/month.
- Professional – $69.99/month: Unlimited Pixels + Conversion API, full Target Tracking (store, products, collections, countries), unlimited orders, plus Custom Events.
About Easify
Key Feature
- Custom Product Options: Offer 28 different types of options, including text fields, color and image swatches, checkboxes, and more.
- Easy-to-Use: Designed for non-technical users, with in-app previews and 40 ready-to-use templates to simplify the setup process.
- Advanced Features: Leverage conditional logic, product bundling, product live preview and dynamic pricing to create a more engaging and personalized shopping experience.
- Dynamic Pricing: Adjust prices based on factors like character count, dimensions, or quantity to reflect product customizations.
- 24/7 Support: Get help anytime through live chat or email, with fast responses and live demos to assist you.
- Free Customization Requests: Share your ideas, and we’ll prioritize them for future updates, ensuring the tool evolves with your needs.
Pricing
- Free Forever: 15 option types, unlimited sets, conditional logic, and live chat.
- Pro: $9.99/month or $95.90/year. Includes 26 option types, product add-ons, and more.
- Premium: $19.99/month or $191.90/year. Advanced features like product live preview, swatch sliders and 50MB file uploads.
Final Thoughts
With Easify and Zotel working hand in hand, you’re not just adding apps to your store – you’re building a smarter system that gives customers exactly what they want while giving you the insights to grow with confidence. From product customization to real-time tracking, everything comes together to make your Shopify store easier to run and more rewarding to scale.
Start using Easify and Zotel today and experience how effortless managing options and analytics can be.
