Running a Shopify store often means offering products in different shades, tones, or styles. But how do you present those options in a way that feels natural and easy for shoppers?
That’s where color picker comes into play. Instead of leaving customers to guess or scroll through plain text options, this feature lets them interact with your product choices in a more visual way.
In this blog, we’ll break down what color picker is, why it’s becoming a go-to choice for store owners, and how you can add it to your store step by step.
Key Takeaways:
- Color picker in Shopify helps you display product colors visually instead of plain text.
- It improves the shopping experience by making color selection more intuitive.
- Setting it up is possible using Shopify’s built-in features with coding, or through third-party apps like Easify Product Options.
- A well-implemented color picker can increase engagement and reduce cart abandonment.
- You don’t need advanced tech skills—there are simple tools to get started quickly.
What Is Color Picker?
Color picker is a feature that gives customers the freedom to choose any color they like using a color palette or color wheel right on the product page. Instead of being limited to preset swatches like “red,” “blue,” or “green,” shoppers can pick a custom shade that matches their exact preference.
This is especially useful for products that involve personalization, such as custom prints, furniture, home décor, or apparel where color flexibility matters. By letting customers define their own colors, you create a more interactive and personalized shopping experience.
For store owners, this means offering products that truly adapt to customer needs, standing out from competitors who only provide limited color options. It can also boost engagement, increase customer satisfaction, and encourage repeat purchases from shoppers who value unique, customized products.
How to Add Color Picker to Shopify
So, you already know what a color picker is and why it matters. The next step is figuring out how to add it to your store. There are generally two ways: you can make use of Shopify’s built-in customization options with a bit of coding, or you can rely on third-party apps that handle everything for you.
In the next part, we’ll break down both methods so you can choose the one that works best for your store.
Method #1: Using Shopify Built-in
If you’d like to keep things simple and avoid installing extra apps, you can add a color picker field directly using Shopify’s built-in customization options. This approach involves adding a small piece of code to your theme so customers can pick any color from a palette, and their choice will be saved with the order. It’s a straightforward solution if you’re comfortable making light edits to your theme files.
Step 1: Open the Theme Editor
In your Shopify admin, go to Online Store → Customize.
Step 2: Find the Right Spot for the Color Picker
Open the product page where you want the color picker to appear. In the left sidebar, go to Template → Product information → Add block → Custom Liquid.
Step 3: Insert the Code
Paste the following code into the Custom Liquid block:
<div class="product-color-picker">
<label for="customColor">Choose Your Color:</label>
<input type="color" id="customColor" name="properties[Custom Color]" value="#000000">
</div>
Step 4: Save and Preview
Click Save, then go to your storefront and check the product page. Select a color, add the product to your cart, and confirm that the chosen color appears in the cart details.
With just a few steps, you can add a color picker directly through Shopify’s built-in tools. This method is simple and cost-free, making it a good option if all you need is a basic picker.
However, it doesn’t offer advanced customization on its own, and adding more complex features would require deeper coding knowledge.
Method #2: Using Easify Product Options app
If you don’t want to touch code or spend time tweaking your theme, the easier route is to use an app. One of the most convenient options is the Easify Product Options app. It comes with a built-in color picker field that you can add to your products in just a few clicks. No coding, no complicated setup—just a quick way to let customers choose any color they want.
Step 1: Find and Install the App
Head over to the Shopify App Store, type Easify Product Options into the search bar, then hit install. Once it’s added to your store, open it up and follow the quick activation steps inside the app.
Step 2: Set Up Your Option Set
In the Easify dashboard, click “Create New Option Set.” Choose the Color Picker option, then customize it to fit your needs—adjust the size, add tooltip, help text, or tweak any other settings you’d like.
Step 3: Apply to Products
Select the product where you want this option set to appear. You can assign it to just one item or several at the same time.
Step 4: Save Changes
Hit Save to complete the setup. Your new options will now show up on the product page, ready for customers to view, choose, and buy.
And that’s it—your color picker is live with just a few simple steps. With Easify Product Options, you skip the coding hassles and still give customers the freedom to choose any color they like. It’s quick, flexible, and a great way to elevate the shopping experience without extra effort.
Final Thoughts
Adding a color picker to your Shopify store is a great way to make shopping more personal and engaging. Shopify’s built-in option is quick and simple, but if you want more flexibility without diving into complicated code, an app like Easify Product Options is the way to go.
Give your customers the freedom to choose colors the way they want—start using Easify today and see how much easier it makes customizing your store.
