On Shopify, product variants let you offer different versions of the same item—like sizes, colors, or materials. And yes, each variant can have its own price. This is especially helpful when certain options cost more to produce or deliver.
Beyond Shopify’s built-in setup, there are also apps that give you more flexibility if your pricing needs get more detailed. In this post, we’ll walk through how variant pricing works and what extra options you have.
Key Takeaways:
- Shopify variants let you set different prices for each size, color, or material.
- They make it easier to reflect higher costs when certain options are more expensive to produce or deliver.
- You can manage basic variant pricing with Shopify’s built-in features or use Easify Product Options for more advanced needs.
- A flexible pricing setup gives you greater control and helps improve the shopping experience.
How to Add Variants on Shopify with Different Prices?
Method #1: Using Shopify Built-in Feature
If you want to create swatches and set different prices for your product variants, Shopify’s built-in setup can handle the basics. Here’s how:
Step 1: Go to your product list and create a new product
In your Shopify Admin, click Products from the left-hand menu and select Add product.
Step 2: Fill in basic information
Enter details like the product name, description, and images.
Step 3: Add variants
Scroll down to the Variants section, add your options (such as size or color), and you’ll see individual price fields for each variant. Simply fill in the prices you want for each one.
Step 4: Save and preview
Once you’ve checked all the details, including prices and quantities, click Save. Then preview the product on your storefront to see how it looks.
That’s it—you now have different prices assigned to your variants. If you’d like to customize how swatches appear on your store, check out our guide on creating swatches for Shopify variants.
Method #2: Using Easify Product Options
Sometimes you may want to charge differently for extra choices beyond the usual size or color—like special materials, premium finishes, or gift wrapping. Shopify’s default variants can get messy in these cases, but Easify Product Options keeps things simple.
Step 1: Find and install the app
Head over to the Shopify App Store, type Easify Product Options into the search bar, then hit install. Once it’s added to your store, open it up and follow the quick activation steps inside the app.
Step 2: Set up your option set
In the Easify dashboard, click to create a new Option Set. You can then decide how your options will appear—buttons, checkboxes, radio buttons, color swatches, image swatches, or even a mix of different styles.
Step 3: Create Add-on Price
Click into the option, and you’ll see the Price section. You can set different add-on prices for each material. For example:
- Silver → no extra charge
- Gold → +$39
- Rose Gold → +$59
This way, customers instantly see the correct price based on their choice.
Step 4: Customize option display
Choose how the options should appear on your product page. They can always show, only display on hover, or follow another style. This flexibility lets you design the buying experience to fit your storefront.
Step 5: Assign to products
Choose which product(s) this option set will apply to. You can assign it to a single item or multiple products at once.
Step 6: Save your work
Click Save to finish. The options with their assigned prices will now appear on the product page, ready for customers to select and purchase.
With this method, you can display these extra choices neatly on your storefront and set unique prices for each. It gives you more flexibility without overcrowding your variant list.
Final Thoughts
Setting different prices for Shopify variants is simple with the platform’s built-in tools, and it covers most basic needs like size, color, or material. For stores that need more flexibility—whether it’s showing options more neatly or attaching unique prices to extra choices—apps like Easify Product Options make the process much smoother.
By choosing the right method for your products, you’ll keep your pricing clear, your storefront organized, and your customers confident in what they’re buying.
Think of it as giving shoppers the freedom to pick what suits them best—while you stay in full control of how each choice is priced.
